Why Should Brokers #Mocial?

Mocial 101

This is a presentation @ElyseChubb and I gave to the @ColleirsIntl Retail Services Group in Denver at the #AmCon2015. What you will take away are three important points.

  1. First, this is not a fad and your clients and customers are ALL using it.  It is difficult to measure the ROI, however, we firmly believe it is more important to not be absent than it is to be present.  Decisions are made in #Mocial Land.  More about #Mocial Here.    Ever used Yelp, Urban Spoon, Open Table, Amazon, Pinterest, or Instagram to research a purchasing decision?
  2. How to build and protect your Brand.  First step is to Google yourself – what’s there? You Google your prospects and competitors.  Know hey Google you.  Get your digital house in order using the Checklist.  It’s hard to know where people will find you so you need to make sure it’s all clean – especially your Facebook Profile.
  3. Tips to help you engage.  I’m constantly asked how I find the time to post so much.  The reality is all the posts are posts that I’ve read first.  It only takes a fraction of a second to post it and with a couple tools I outlined.

Remember, if it is not Current, Relevant, and Interesting to you, it won’t be to others either.

You can download a copy here, or if you just want the slides they are here and please feel free to share it.  As Always we welcome your feedback and comments to let us know what you do.

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Demand Exceeds Supply, Drives Development of New Retail Space

2014 Colliers Charleston SC Retail Report

Demand Exceeds Supply, Drives Development of New Retail Space

COLLIERS INTERNATIONAL | SOUTH CAROLINA
Q4-2014 CHARLESTON RETAIL MARKET REPORT

KEY TAKEAWAYS
· Downward trending vacancy rate. Rental rates steadily increasing.
· New construction and redevelopments are strong throughout the market.
· Grocery wars continue.
· Grocery stores and outdoors sporting goods stores anchor new suburban developments.
· Tourism drives downtown growth. Suburban growth is driven by job creation and population growth.
· 2015 likely to bring new retailers and continued success.

CURRENT CONDITIONS
2014 was a significant year for the Charleston, SC retail market, full of new construction, redevelopments and new tenants opening or announcing plans to enter the market. Vacancy rates declined and rental rates climbed, especially along downtown’s King Street, throughout the year. The fourth quarter ended with an overall vacancy rate of 5.02% for the market, down from the third quarter vacancy rate of 5.44% and year-end 2013 vacancy rate of 6.91%.

Shop space asking rental rates averaged $19.51 NNN at year-end 2014, up 3.5% from the third quarter, largely due to spikes in rental rates along King Street. Tenants along King Street are seeing rates vary from $30 to $70 NNN, with the lowest rates along Upper King Street and highest rates along Middle King Street. Asking rental rates for suburban shop space averaged $16.70 NNN, holding steady over the third quarter average, but increasing from $16.34 NNN a year ago.

Top 10 steps to prepare for an ICSC Conference

Free How-To ICSC Guide

Here we are, two weeks out from the ICSC show and it’s time to “prepare”.  The bad news is you’re late already. The good news is you can do better next time if you follow these simple steps.

1.) Prepare your calendar a year in advance. Block the time off now. This is especially important if you attend multiple shows each year. One year I scheduled a spring break trip out of the country and the worst part was I had committed to moderate a panel. Many thanks to @Vinzani, @ElyseChubb, @JAugustan, @BooneCRE, and @ColliersIntlSC for saving me.

2,) Decide why you should go. Should you meet with landlords or should you meet with tenants or a combination of both. If you don’t have a good reason to go such as a project or site, then don’t go because its a waste of everyone’s time.

3.) Create a list of people you want to meet and why. Don’t expect to walk away with an approved deal or a signed lease. Set realistic expectations.

Coastal Tides Retail Newsletter | October 2014

Coastal Tides Retail Newsletter | October 2014

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Charleston City Council approves one-year moratorium on new bars in the peninsula’s entertainment district

A standing-room-only crowd packed City Council Chambers, where the group voted 9-3 to approve the moratorium along King Street, parts of Meeting and East Bay streets, and the Market area.
Charleston City Council has approved a one-year moratorium on the opening of new bars in the city’s entertainment district that can stay open past midnight.

Midnight Closing

 

 

 

 

 

 

 

 

 

 

 

 Nordstrom Rack to open in old East Cooper Kmart center

Nordstrom Rack, a popular off-price apparel chain owned by Seattle-based Nordstrom Inc., confirmed plans Wednesday to open a store in the former Kmart shopping center in Mount Pleasant.

Nordstrom Rack

 

 

 

 

 

 

Office Depot is downsizing at Westwood Plaza

Westwood Plaza at Sam Rittenberg Boulevard and Ashley River Road soon will have two big holes to fill when its anchor tenant Office Depot moves into a smaller space in the retail center next month.

Top 10 steps to being a GREAT Tenant

Tenant with Checklist

In order to be a great Tenant keep these 10 things in mind.  We all know human nature is this:  As soon as you decide to open the store or purchase the franchise the first thing to do – and the only thing you really can do – is drive around and call all the numbers on all the signs in all the windows. WHOA there.  Cool your jets turbo.  You need a strategy, a plan of action.  Ready, Shoot, Aim, gets really expensive and just won’t work in the long term.  If you look at the great tenants out there like WalMart, Korger, AutoZone, they all have teams of professionals and experts.  Sure, most of their people are employees, but you can get the same expertise without a real estate department.  You will need a team and this list will get you headed in the right direction.

Top 10 steps to being a GREAT Tenant Rep broker.

In this weeks installment of the Tenant Tips will discuss how to be a great Tenant broker.

Top 10 Steps

Image courtesy of Master isolated images at FreeDigitalPhotos.net

This is my Top 10 list to discuss how to be a great Tenant representative broker. On a macro level the Tenant Rep always looks out for the best interests of the Tenant. Remember the Tenant comes first, not your listings, not just the easy sites, and never the fee. Ask yourself “what would I want done if I was the Tenant”? Every tenant has a specific set of criteria for a location. While the criteria may vary from tenant to tenant the process of being a great Tenant Broker does not.

Top 10 steps to being a great Tenant Rep broker.

#MOCIAL 2014 Why would a Broker go?

MOCIAL 2014

The excuses are so easy. I don’t have time for this social media crap because I’m a deal maker! MOCIAL is for those marketing types whose full time job is to run a twitter account or Facebook page. I’m just not nerdy enough to go. I’ve never needed it before.

If I’m completely honest, I wasn’t really sure what I was getting into when I registered for the conference other than a little work and a few days vacation in Austin, Texas. My good friend @Vinzani had been and said it was eye opening and I trust him. Austin is the live music capital of the world and y’all know how I feel about that!

Coastal Tides Retail Newsletter – August 2014

Coastal Tides Retail Newsletter – August 2014

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NewImage.png Charleston Once Again Named Top City in U.S.

The Holy City has done it again! For the second consecutive year, Charleston has been chosen as the “Top City in the United States and Canada” by Travel + Leisure’s readers. Just as impressive, the city was also picked as the second best in the world. Read More TINA stephens

TINA Stephens opens at 278 King Street

TINA Stephens™ announced the opening of its newest retail location